Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print media present different hurdles in achieving this goal. Some of these hurdles will require that copy be written differently for each media. And some not. Here is a list of 14 things you should remember when writing copy for Internet Direct Mail. And how each one relates to Traditional Direct Mail. 1. FROM and SUBJECT are very important. During the anthrax scare in america, these two items became very important in TDM because any given envelope could contain a deadly poison. And while this fear has passed for TDM, it is still very present in download idm crack key . That's because any given e-mail could contain a computer virus. Prospects are more apt to simply delete a message they are unsure of nowadays than risk opening it and ruining their computer. Here are a couple of tips t