How to Capture the Attention of the Curious Customer

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Have you ever wondered why some websites gain exceptionally high click rates? It is no longer good enough to have a flash intro on your website and expect tons of customers to find you. With so many websites on the internet fighting for a tiny market share, you need more than a flash and expensive website to stay in business.


With so many to choose from, people are more selective in their choice of products and services than they were a few years ago. If logging onto a website takes a while, visitors are quick to click the back button and find another site. User Story Mapping Getting potential customers to land on your page requires a lot more effort than a good intro. There is a phenomenal increase in competition for Google and the other search engine rankings, it is no surprise that businesses are taking extreme measures to win and keep that one special customer.


So how can you keep visitors to your website eager enough to find out what you have to say and convert them into paying customers? One of the things you need to remember is Free Feeds Curiosity. When people come across a free product or service, their curiosity gets the better of them. They are eager to find out how they can get hold of what is on offer with little or no obligation on their part.


What is your business offering for free, do you throw in a free delivery service for your products? Do you provide a free initial consultation for your clients? The lists of products you can offer to introduce your business to potential clients are huge and can bring in many rewards. Simple products can do wonders for your business reputation, these include:


A monthly newsletter with information that will benefit your clients

A free industry report

Tips sheet

Links to other resources

A guide to how customers can do things better (with the help of your products)

A free sample of your service or products


It does not have to break the bank or impinge on your profit margin. Just think of what you will gain from visitors to your website when they become clients. There are limitless resources online to help you find ways to increase your market share. Do your research and discover what works for you and your business.


An A4 flyer handed out in a primary school reads - Anyone for Tennis, FREE open afternoon. You bet that some of the parents who never thought of tennis for their kids will certainly be signing up afterwards!


Do not just sit back and wait for customers to find you - Seek them, Court them and Keep them.


Business First Steps provides start-up business packages and concept development service for new and existing businesses. Their affordable packages are the ideal companion for businesses that want to increase sales and online visibility. for more information.


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